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Insights

Insights on search, answers, and getting cited.

Written for the person who has to make the decision, not for a keyword tool. Every article opens with the direct answer and gets more specific from there.

Pricing6 min read

How Much Does a Website Cost in the US in 2026?

A breakdown of real 2026 US website pricing — DIY builders, freelancers, and agencies — and what actually drives the number up or down.

Strategy6 min read

AEO vs. SEO vs. GEO: What Each One Actually Does

SEO, AEO, and GEO get used interchangeably, but they target three different surfaces and win in three different ways. Here's the practical difference.

GEO5 min read

What Is llms.txt and Do You Need One?

llms.txt is a plain-text file that summarizes your site for AI systems. Here's what it actually does in 2026, what it doesn't, and whether it's worth adding.

GEO7 min read

What Is Generative Engine Optimization (GEO)? A Practical Guide for 2026

GEO is how often a brand gets cited inside AI-generated answers, not how it ranks. Here's what actually moves that number, based on 2026 research.

GEO6 min read

How to Get Your Business Mentioned in ChatGPT

ChatGPT cites a small fraction of what it retrieves. Here's what actually correlates with your business being one of them, based on current research.

SEO6 min read

The Schema Markup Checklist Every Service Business Needs

The five schema.org types that actually matter for a service business, what each one does, and the mistake that turns helpful markup into a Google penalty.

Web Design6 min read

Why We Build in Next.js Instead of WordPress

Not a WordPress-bashing post — a plain look at what you're actually paying for over time with a plugin-driven CMS versus a code-first framework.

AEO6 min read

How to Win a Featured Snippet in 30 Days

A realistic 30-day snippet-capture plan — scoped honestly to pages that already rank on page one, because that's the only case where 30 days is true.

SEO6 min read

Core Web Vitals in 2026: What Actually Moves the Needle

LCP, INP, and CLS thresholds haven't changed since INP replaced FID in 2024. What trips people up is how Google actually measures them — and what really fixes each one.

AEO7 min read

AI Overviews Killed Your Traffic — Here's What to Check and Fix

A traffic drop and an AI Overview showing up for your query aren't automatically the same problem. A diagnostic for telling them apart and fixing the one that's actually fixable.

GEO7 min read

How to Audit Your Brand's AI Visibility (Free Framework)

A do-it-yourself framework for checking whether AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot mention your business — and whether what they say is even accurate.

SEO7 min read

Local SEO for Multi-Location Businesses in the US and Canada

The three structural decisions — page architecture, NAP consistency, and Google Business Profile setup — that determine whether a multi-location business can rank locally at all.

Home Services6 min read

AEO and GEO for Home Service Businesses: Why Contractors Need AI Visibility Too

Home service searches are urgent and local — exactly the shape of query AI assistants now answer directly. What that means for plumbers, HVAC, and contractors.

Healthcare6 min read

How Dental and Healthcare Practices Get Found by AI Search

Patients ask AI assistants cost, insurance, and qualification questions before they ever reach a practice's website. What healthcare AEO and GEO actually require.

SEO7 min read

Why Is My Website Traffic Dropping? A Complete Diagnostic Checklist

A traffic drop has six common causes, and Search Console tells you which within minutes if you check the right reports first, in the right order.

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