Website Design & Development
Websites that load in under a second and convert like they cost more.
Custom Next.js builds — designed for your buyer, engineered for speed, and structured from day one so search engines and AI models can read every word.
Your website is probably costing you deals you never hear about.
Most B2B and service sites lose visitors before the pitch even starts. A three-second load time. A hero that describes the company instead of the customer's problem. A contact form buried at the bottom. None of it shows up in your CRM — the deal just never happens.
Load time over 2.5 seconds, or failing Core Web Vitals
Built on a page builder that's slower every year
Mobile experience that feels like a shrunken desktop
No clear conversion path — visitors land, read, leave
Content that talks about you instead of the buyer
Anything WordPress-plus-twelve-plugins that breaks on update
What we do
What's included in every build
Strategy & UX
- Positioning and messaging workshop
- Competitor and market teardown (US/Canada landscape)
- Sitemap and information architecture
- Conversion path mapping and wireframes
Design
- Custom design system — type scale, color, spacing, components
- Homepage concept first, then full page designs in Figma
- Motion design specified per component
- Mobile-first, designed at 390px before 1440px
- Two revision rounds included
Development
- Next.js App Router, TypeScript, Tailwind CSS
- Server-side rendering / static generation for crawlability
- Motion with prefers-reduced-motion support
- Headless CMS so your team edits content without a developer
- Forms, CRM integration, booking, live chat, payments as needed
- WCAG 2.1 AA accessibility (ADA and AODA relevant)
Search-ready foundation
- Full schema markup: Organization, LocalBusiness, Service, FAQPage, BreadcrumbList
- Semantic HTML with a clean heading hierarchy
- Optimized metadata and Open Graph on every page
- XML sitemap, robots.txt, canonical management
- llms.txt and machine-readable brand summary
- Core Web Vitals green at launch — we don't ship otherwise
Launch & handover
- Staging environment throughout
- QA across Chrome, Safari, Firefox, Edge, iOS, Android
- Analytics 4 and Search Console configured with conversion events
- Two training sessions recorded for your team
- 30 days of post-launch support included
Process
How a build runs
Discovery call (45 min)
Goals, buyers, competitors, what's broken.
Proposal & scope (2 days)
Fixed price, fixed timeline, no surprises.
Strategy sprint (week 1)
Positioning, sitemap, wireframes.
Design (weeks 2–4)
Homepage first, then the system.
Build (weeks 4–8)
Weekly demos on staging.
Launch (weeks 8–10)
QA, migration, redirects, go live.
Aftercare (30 days)
Fixes, tweaks, training.
Pricing
Packages
| Launch | Growth | Custom | |
|---|---|---|---|
| Best for | New brands, focused sites | Established companies | Complex builds & migrations |
| Pages | Up to 6 | Up to 15 | Unlimited |
| Design | Custom, single concept | Custom system, 2 concepts | Full design system |
| CMS | Yes | Yes | Yes, multi-role |
| Motion | Standard set | Custom per section | Bespoke |
| Schema & llms.txt | ✓ | ✓ | ✓ |
| Copywriting | Guidance | 6 pages included | Full |
| Timeline | 4 weeks | 6–8 weeks | 10–14 weeks |
| Investment | From $2,450 | From $4,950 | From $9,500 |
Prices in USD. CAD quotes available on request. 50% to start, 50% at launch.
Why is this less than half what an agency quotes?
FAQ
Website Design & Development — questions we get asked
Why Next.js instead of WordPress?
Speed, security, and structure. Next.js renders pages on the server, so search crawlers and AI retrieval systems get complete HTML instantly instead of waiting for JavaScript. There are no plugins to conflict, no monthly security patches, and hosting costs are typically lower. For content editing, we pair it with a headless CMS that's easier to use than the WordPress admin.
Can you migrate our existing content and SEO?
Yes. We map every existing URL, build a redirect plan, preserve metadata and internal links, and monitor rankings daily for 60 days after launch to catch anything that slips. Migrations done properly hold or improve rankings — losing traffic afterward is almost always a skipped step, not an unavoidable cost of moving platforms.
Who writes the content?
We do, in the Growth package and above — six pages of conversion-focused copy written for your buyer, based on the positioning workshop and competitor teardown from the strategy phase. In the Launch package we provide a structured content brief and edit what you write instead.
Do you offer maintenance after launch?
Yes. Care plans start at $149/month and cover framework and plugin updates, uptime monitoring, nightly backups, security patching, and one hour of change requests each month. Plans are billed monthly with no long-term contract, and you can cancel with 30 days' notice.
How much input do we need to give?
About 4–6 hours total across the whole project: a discovery call, a design review, a content review, and a launch walkthrough. We drive everything in between, write the first draft of anything you'd otherwise have to produce, and never leave you waiting on us to move forward.
Start with the audit. It's free, and you keep it either way.
We benchmark your site and measure where you appear across Google's AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot. You get the findings and a 90-day action list whether or not you hire us.
Report in 3 business days · No credit card · No obligation