Process
How a project actually runs.
No mystery, no black box. Here's every phase, what you get, and what we need from you.
Audit
5 business days
We benchmark the current site against Core Web Vitals, crawlability, index coverage, schema coverage, and visibility across Google plus four AI engines. We test a real prompt set — the questions your buyers actually type — and record who appears when you don't.
You receive
- Technical health report with issues ranked by revenue impact
- AI visibility baseline across five engines, with screenshots
- Competitor comparison on the same prompt set
- A prioritized action list you keep whether or not you hire us
From you
- Analytics and Search Console access
- Your three closest competitors
Strategy
5 business days
Positioning, sitemap, entity map, and question clusters. Every page gets a job and a measurable target before anyone opens a design tool.
You receive
- Positioning and messaging framework
- Sitemap and information architecture
- Entity map — what your brand should be known for, and to which sources
- Keyword and question clusters mapped to pages and funnel stage
From you
- 60 minutes on a review call
- Sign-off before design starts
Design
2 weeks, two revision rounds included
The homepage concept comes first and alone. If it isn't right, nothing downstream will be — and under the first-concept guarantee you can walk away with your deposit back at this exact point.
You receive
- Homepage concept in Figma with real content
- Full design system: type scale, color, spacing, components
- Remaining page designs at 390px and 1440px
- Motion specified per component
From you
- Consolidated feedback, one round per stage
- Brand assets and photography
Build
4 weeks, weekly demos
Next.js App Router with a staging link from day one. Schema, llms.txt, and answer blocks are written as the pages are written, not retrofitted after launch — retrofitting is where most agencies quietly drop them.
You receive
- Production build on staging, updated continuously
- Structured data across every template, validated
- Analytics 4 and Search Console with conversion events configured
- Cross-browser and accessibility QA (WCAG 2.1 AA)
- Lighthouse 90+ on all four categories — the launch gate
From you
- Content approvals
- Domain and DNS access ahead of launch
Grow
Month to month after the initial three
Content, authority, citations, and conversion work on a monthly cycle. The report covers rankings, AI mention rate, and pipeline — not sessions.
You receive
- Monthly content and optimization work per your plan
- Citation and digital PR placements
- Prompt re-testing across the tracked engines
- Monthly report tied to leads, with a call on Growth plans and above
From you
- Subject-matter input where we need it
- Lead quality feedback
Your involvement
What we need from you
Roughly four to six hours across the whole project. We drive everything in between.
| Phase | Your time | What we need |
|---|---|---|
| Discovery | 45 min | Goals, competitors, access to analytics |
| Strategy review | 60 min | Feedback on sitemap and positioning |
| Design review | 60 min | Consolidated feedback, one round per stage |
| Content | 2–3 hrs | Approvals, brand assets, team bios |
| Launch | 60 min | Domain and DNS access, final sign-off |
Working together
How we communicate
A written update every Friday, whether or not there's news.
A shared project board you can check at any time.
A named lead — the founder — who replies within one business day.
Calls scheduled in your time zone, 9:00am–1:00pm ET, evenings by appointment.
Ready to start at step one?
The audit is the first phase of every project, and it's free. You get the findings and a prioritized 90-day action list whether or not you hire us.
Report in 3 business days · Reply within one business day